The ECAC Hockey League has signed a multi-year agreement with Star Advertising and Public Relations, LLC, located at 125 High Rock Avenue in Saratoga Springs, N.Y., to represent the league in its sponsorship and marketing efforts.
Star Advertising will work to identify local, regional and national marketing agencies, directors of marketing and large corporate accounts, in order to help develop new revenue for the ECAC Hockey League. The agency will handle new corporate sales and solicitation of sponsorships on behalf of the league. Star Advertising has also earned the responsibility for creating advertising and planning, along with placing media for the ECAC Hockey League Tournament.
"We are excited to enter this partnership with The Star Group," ECAC Hockey League Commissioner Steve Hagwell said. "Bruce Layman and his staff bring a wealth of experience to the table, and they impressed us with their ideas and energy right from our first meeting. Their efforts are sure to enhance the exposure and profile of the league."
Bruce Layman, Chairman of The Star Group, stated that "The Star Group is honored to take on this exciting opportunity. ECAC Hockey will be a great addition to our fast growing sports marketing practice".
2007 ECAC Brochure.pdf
2007 ECACHL Order Form.pdf
ECAC Hockey Press Release.pdf
