Star Advertising and Public Relations has contracted to represent Syracuse University Men's Basketball Coach Jim Boeheim in the advancement of endorsement and corporate event appearance opportunities.
Agency Chairman, Bruce E. Layman, commented,”I had the privilege of working with Coach Boeheim this past summer when we helped coordinate him playing in the Pro-Am event for the B.C. Open, a PGA Tour event in Endicott, NY.” He continued, “Jim has this ability to make things happen. His character as an individual and as a family man, his success at Syracuse University represents the fundamental triumphs and leadership challenges that college basketball provides for today’s student athletes. Jim represents what’s good in college sports. Corporations are looking for upstanding individuals of his character to work with.”
Travis Layman (center), son of The Star Group chairman Bruce E. Layman, had the opportunity to caddy for Jim Boeheim (right) as he partnered with two-time
B.C. Open winner Joey Sindelar (left) at the 2005 B.C. Open Pro-Am.

Coaches vs. Cancer Gala Event - Turning Stone Casino, Spring 2006
Jim & Julie Boeheim with Lisa Stevens(Comptroller of The Star Group) and
Bruce E. Layman (Chairman)at the Coaches.

Old vs. New
Josh Wright, Terrence Roberts, Roosevelt Bouie and Demetris Nichols (right to left). 
Chairman and Comptroller with the "NEW" Guys
